CRM Solution for political Party - Loksatta Party
Case Study of Loksatta Party Information management system
It was in June 2014 Loksatta party (http://www.lokstta.org) decided to implement next generation Information management system which will empower their reach to people and improve internal communication between party worker. They decided to revamp website and implement a at backend CRM. They came in touch with us using google. We suggest them to use Open source CIVICRM and Drupal as CMS. Initially they were hesitant to take a open source solution but after demonstration and discussion, they got convince and agree to adapt our solution.
Earlier at front end they did not have the right, scalable CMS for website and backend there was No CRM. They were running multiple sites like one for news other for blogs other one for members etc. They had scattered data of their members, donors and volunteers in different database one for each state chaptors. The central administration never able to have full visibility of data and were not able to make right decisions related to election campaigns, Fundraising programs, membership signup and expiration etc.
There was a huge gap in the communication between member, donors, volunteers. There was no way to keep the track of internal communication using system. All use to be done manually. They were not having a tool to run proper election campaign and was seek a solution for election campaign also.
- To create a centralize database for CIVICRM to get data from multiple Drupal sites.
- Cross domain CIVI data display by developing CIVICRM Web services
- Development of a Mobile App to sync and collect Voter list data
- Data migration of 120k contact records, 50k members record.
- Data Access Control based on the state chaptor. Admin from one state cannot view the data of other state
- Customization of membership id format. Addition of prefix and sufix.
- Payment gateway Integration
- Dvelop the functionality to download Donation receipt by donors
- Provision to create Membership Card dynamically as member enter details
We at Adaptive IT always recommend CIVICRM for all our Nonprofit organization clients as based our 4+ yrs experience with CIVICRM we can say this is on of the best solution which meet the nonprofits needs though you require good technical and domain knowledge to implement it. We evaluated SugarCRM and Salesforce for nonprofit earlier.
The main concern of the organization was its inability to target its constituents, members, volunteers donors with newsletters and other communications and te scattered data. Most of the data was managed in excel sheets. They had no proper system to run election campaign, Fundraising campaign and evaluate effectiveness of campaigns.
CIVICRM solution that we offered improved functionality that allowed workers to better capture and manage member information. The solution also enabled the organization to track the activities of the constituents, including when donations were made, the political events a member wanted to attend, and the subscription lists a member wanted to belong to.
In addition, CiviCRM offer a mailing and SMS feature improved ability to communicate quickly and effectively with its members, with reduction of man hours so increasing productivity
